our team
Patience, persistence and perspiration make an unbeatable combination for success.
Meet Your Lead Trainer: Kevin Jordan
Kevin Jordan is a member of the PSIA-AASI National Team. He is an Alpine, Children’s, and Freestyle Examiner for PSIA-Rocky Mountain. He has played a key role in snowsports education, authoring educational material such as Teaching Children Snowsports, the Freestyle Technical Manual, and contributing to the Alpine Technical Manual (2014) and the Teaching Snowsports Manual (2018). He has shared his expertise through multiple webinars, podcasts, articles and congresses, nationally and internationally.
Based in Aspen-Snowmass, Kevin has served as an instructor, supervisor, trainer, and verifier, while also playing a key role in the resort’s Bike School programs during the summer. He has worked as a coach for the Aspen Valley Ski Club, helping athletes refine their skills and shape their future in the industry. As a member of the PSIA-AASI Alpine National Team, he represented the organization at the Interski Congress in Levi, Finland, in 2023 and is looking forward to attending the next congress in Vail, Colorado, in 2027. He has traveled across every PSIA region, connecting with instructors and guiding them towards achieving their goals in the snowsports industry. Throughout his career, Kevin has partnered and worked alongside world-renowned brands such as Head, POC, Leki, Hestra and CARV. These partnerships have fueled his professional growth, opened new opportunities for others, and helped build a strongcommunity within the snowsports industry.
the team
Joaquin Alvarez Amuchastegui
Joaquin has built his career working as a ski instructor, staff trainer, and supervisor in some of the world’s most renowned ski destinations, including Aspen/Snowmass and Stratton (USA); Zermatt,n Verbier, and Andermatt (Switzerland); Bariloche (Argentina); and Portillo (Chile). He is also part of
Nordica’s ambassador team in Switzerland.
Joaquin is a PSIA Alpine Level 3 instructor, Children’s Specialist 2, was selected to be a part of the PSIA Eastern Alpine Development Team, and also holds certification with AADIDESS in Argentina. He has shared his expertise through clinics, study groups, webinars, presentations, and articles, while also mentoring instructors in the PSIA Eastern Region’s Next Core mentorship program.
Lucas Malaret
Lucas is a PSIA and AADIDESS Alpine Full Cert instructor, a USSA coach, and a certified Wilderness First Responder (WFR). He has worked in world class ski destinations in Europe; Aspen, Deer Valley, Yellowstone Club, Mammoth, Heavenly and Park City (USA); Whistler (Canada); Cerro Catedral (Argentina); and Portillo (Chile). He also runs the operations for Arpa Catski and Pumalin Heliski (Chile).
Lucas has earned credentials as an Alpine Divisional Trainer in PSIA West and is a member of the PSIA Intermountain Alpine Development Team. His experience as a trainer has enabled him to mentor instructors in training programs, guiding them through the certification process.